KCET • A Place of Our Own / Los Niños en Su Casa

Two languages.
One mission.
National reach.

theALMAgroup created the show branding, developed creative ideas around the appearance of the sets, and extended that visual language into advertising, educational resources and community outreach.

2Daily series
English + Spanish

130New episodes
of each series

70%+of U.S. TV
households reached

PEABODY
AWARD

Award-Winning Programming

A celebrated program.
A brand built to reach beyond television.

A Place of Our Own and Los Niños en Su Casa became Peabody Award-winning programs. theALMAgroup helped extend their identities beyond the screen through show branding, creative direction, set appearance concepts and a broad system of educational and outreach communications.

01 • Create the Identity

A brand designed to feel like home.

The visual identity established an approachable, family-centered world for early-childhood education—warm, recognizable and flexible enough to live on television, in print and throughout community outreach.

02 • Bring the Brand to Life

From identity to environment.

theALMAgroup developed creative ideas around the appearance of the sets, helping shape a visual environment that felt welcoming, useful and familiar to parents and caregivers—not institutional.

03 • The Ripple

One idea.
A much bigger ripple.

Television→Brand→Set Experience→Advertising→Learning Tools→Community Outreach

04 • From Watching to Learning

The television program
was only the beginning.

theALMAgroup extended the visual system into bilingual activity tools that helped parents and child-care providers turn program ideas into hands-on learning—moving children from watching to talking, playing, creating and doing.

WATCHIntroduce the idea→TALKBuild understanding→PLAYMake it interactive→LEARNReinforce skills→SHARECarry it outward

Parent and Child Care Provider Activity Kit

Parent / Child Care Provider Activity Kit

Learning designed to leave the screen.

A coordinated English-and-Spanish resource system gave caregivers practical activities they could use with young children at home and in child-care environments.

Banana Shake activity card — **Banana Shake**Math • Language • Organization • Fine Motor Skills

Licuado de platano activity card — **Licuado de plátano**Spanish-language companion activity

Interactive TV Play activity card — **Interactive TV Play**Language • Cognitive Development • Creative Play

Juego Interactivo de TV activity card — **Juego Interactivo de TV**Spanish-language companion activity

Innovations in Storytelling activity card — **Innovations in Storytelling**Language • Literacy • Memory • Imagination

Hora Magica de Cuentos activity card — **Hora Mágica de Cuentos**Spanish-language companion activity

05 • Take It Into the World

One visual language.
Many points of connection.

A Place of Our Own Westfield Mall advertising — Environmental / mall advertising

National PBS advertisement — National PBS campaign

House-shaped educational brochure — Educational outreach collateral

Interactive press kit — Interactive bilingual press kit

Educational resource CD package — Resource kit / CD package

06 • See the Programs

The brand in motion.

The program footage brings the full system together: identity, environment, hosts, families and educational purpose.

The Relationship Continued

From one educational property to the next.

theALMAgroup’s KCET work also extended into collateral supporting Sid the Science Kid, giving us another opportunity to translate educational programming into engaging communications for families and educators.

Explore the Sid the Science Kid Case Study