/*
Theme Name: theALMAgroup 2026
Theme URI: https://thealmagroup.com/
Author: theALMAgroup
Description: A conversion-focused, editorial WordPress theme for theALMAgroup featuring case studies, expertise, and lead generation.
Version: 1.8.0
Text Domain: alma-group-2026
*/

:root{
  --bg:#f4f1eb;
  --surface:#ffffff;
  --ink:#111111;
  --muted:#68645f;
  --line:#d8d2c8;
  --accent:#fdb515;
  --accent-dark:#c98b00;
  --max:1400px;
  --pad:clamp(22px,4vw,64px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:Arial,Helvetica,sans-serif;line-height:1.5;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto;display:block}
button,input,textarea,select{font:inherit}
.wrap{width:min(calc(100% - (var(--pad)*2)),var(--max));margin-inline:auto}
.eyebrow{font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--muted)}
.display{font-size:clamp(3rem,8.7vw,8.7rem);line-height:.86;letter-spacing:-.055em;margin:0;font-weight:800}
.h2{font-size:clamp(2.4rem,5.5vw,5.8rem);line-height:.95;letter-spacing:-.045em;margin:0;font-weight:800}
.h3{font-size:clamp(1.6rem,2.4vw,2.8rem);line-height:1.05;letter-spacing:-.025em;margin:0}
.lede{font-size:clamp(1.12rem,1.5vw,1.42rem);max-width:780px;color:#292724}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:54px;padding:0 24px;border:1px solid var(--ink);font-weight:700;transition:.2s ease;background:transparent}
.btn:hover{transform:translateY(-2px)}
.btn.dark{background:var(--ink);color:#fff}
.btn.accent{background:var(--accent);color:#111;border-color:var(--accent)}
.btn.ghost{border-color:#a7a096}

.site-header{position:sticky;top:0;z-index:999;background:rgba(244,241,235,.94);backdrop-filter:blur(14px);border-bottom:1px solid rgba(0,0,0,.08)}
.header-inner{height:82px;display:flex;align-items:center;justify-content:space-between;gap:30px}
.brand{font-size:1.3rem;font-weight:800;letter-spacing:-.03em}
.brand span{font-weight:400}
.nav{display:flex;align-items:center;gap:28px;font-size:.88rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em}
.menu-toggle{display:none;background:none;border:0;font-size:1.5rem}

.hero{min-height:auto;display:flex;align-items:flex-end;padding:clamp(86px,8vw,120px) 0 8vh;position:relative;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(280px,.65fr);gap:clamp(40px,8vw,120px);align-items:end}
.hero-copy .display .accent-word{color:var(--accent)}
.hero-side{padding-bottom:1.2rem}
.hero-side p{font-size:clamp(1.15rem,1.6vw,1.55rem);margin:0 0 28px;color:#38342f}
.hero-actions{display:flex;gap:12px;flex-wrap:wrap}
.hero-ticker{position:absolute;left:0;right:0;top:0;border-bottom:1px solid var(--line);overflow:hidden;white-space:nowrap;font-size:.75rem;text-transform:uppercase;letter-spacing:.14em;padding:13px 0;color:var(--muted)}
.ticker-track{display:inline-block;min-width:max-content;animation:ticker 26s linear infinite}
@keyframes ticker{to{transform:translateX(-50%)}}

.logo-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:24px 0;background:#ebe7df}
.logo-strip .wrap{display:flex;gap:34px 55px;flex-wrap:wrap;align-items:center}
.logo-chip{font-size:.94rem;font-weight:800;color:#37332f}

.section{padding:clamp(80px,10vw,150px) 0}
.section-head{display:grid;grid-template-columns:.45fr 1fr;gap:40px;margin-bottom:60px;align-items:start}
.section-head p{margin:0;max-width:760px;font-size:clamp(1.05rem,1.35vw,1.28rem);color:#4e4943}

.work-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:22px}
.project-card{position:relative;background:#ddd;min-height:500px;overflow:hidden;color:#fff}
.project-card:nth-child(1){grid-column:span 7;min-height:620px}
.project-card:nth-child(2){grid-column:span 5;min-height:620px}
.project-card:nth-child(3),.project-card:nth-child(4){grid-column:span 6}
.project-card:nth-child(n+5){grid-column:span 4;min-height:420px}
.project-bg{position:absolute;inset:0;background-size:cover;background-position:center;transition:transform .5s ease}
.project-card:hover .project-bg{transform:scale(1.035)}
.project-card:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.05),rgba(0,0,0,.78))}
.project-content{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:30px}
.project-content small{text-transform:uppercase;letter-spacing:.15em;font-weight:700;opacity:.85}
.project-content h3{font-size:clamp(1.8rem,3.2vw,4rem);line-height:.98;letter-spacing:-.035em;margin:10px 0 10px}
.project-content p{max-width:520px;margin:0;color:rgba(255,255,255,.86)}
.project-card.fallback-1 .project-bg{background:linear-gradient(135deg,#793c29,#d76f32 55%,#f4ad52)}
.project-card.fallback-2 .project-bg{background:linear-gradient(135deg,#0c315f,#2a61a1 55%,#95b8dd)}
.project-card.fallback-3 .project-bg{background:linear-gradient(135deg,#2d2d2d,#686868 60%,#c7c7c7)}
.project-card.fallback-4 .project-bg{background:linear-gradient(135deg,#35348f,#6d60cc 60%,#b3a9ef)}
.project-card.fallback-5 .project-bg{background:linear-gradient(135deg,#2d6948,#5fae74 55%,#c0deb4)}
.project-card.fallback-6 .project-bg{background:linear-gradient(135deg,#7b2134,#ca5b72 55%,#f2b3c0)}

.statement{background:var(--ink);color:#fff;padding:clamp(100px,13vw,190px) 0}
.statement .h2{max-width:1200px}
.statement .h2 em{font-style:normal;color:var(--accent)}
.statement p{font-size:clamp(1.15rem,1.55vw,1.45rem);color:#c9c5bf;max-width:720px;margin-top:34px}

.services-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}
.service{padding:32px;min-height:260px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);background:rgba(255,255,255,.22)}
.service .num{font-size:.75rem;letter-spacing:.15em;color:var(--muted);font-weight:700}
.service h3{font-size:1.65rem;margin:46px 0 12px;letter-spacing:-.03em}
.service p{margin:0;color:#5a554f}

.case-feature{display:grid;grid-template-columns:1fr 1fr;min-height:740px;background:#171717;color:#fff}
.case-visual{background:linear-gradient(135deg,#8d3b25,#d56a38 58%,#f3a450);min-height:600px;background-size:cover;background-position:center}
.case-copy{padding:clamp(50px,6vw,100px);display:flex;flex-direction:column;justify-content:center}
.case-copy h2{font-size:clamp(2.8rem,5.5vw,6.5rem);line-height:.9;letter-spacing:-.05em;margin:12px 0 26px}
.case-copy p{font-size:1.1rem;color:#d2cec7;max-width:580px}
.case-meta{display:grid;grid-template-columns:1fr 1fr;gap:18px;border-top:1px solid #444;margin-top:35px;padding-top:24px}
.case-meta strong{display:block;font-size:.8rem;text-transform:uppercase;letter-spacing:.12em;margin-bottom:6px}
.case-meta span{color:#bbb}

.proof{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.proof-item{padding:34px 28px;border-right:1px solid var(--line)}
.proof-item:last-child{border-right:0}
.proof-item strong{display:block;font-size:clamp(2.3rem,4vw,5rem);letter-spacing:-.055em;line-height:1}
.proof-item span{display:block;margin-top:10px;color:var(--muted)}

.engage-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.engage-card{background:#fff;padding:34px;min-height:350px;display:flex;flex-direction:column;justify-content:space-between;border:1px solid var(--line)}
.engage-card h3{font-size:2rem;letter-spacing:-.035em;margin:12px 0}
.engage-card p{color:#5c5750}
.engage-card .price{font-size:.82rem;text-transform:uppercase;letter-spacing:.13em;font-weight:700}

.cta{padding:clamp(100px,12vw,180px) 0;background:var(--accent);color:#111}
.cta .wrap{display:grid;grid-template-columns:1fr auto;gap:50px;align-items:end}
.cta h2{font-size:clamp(3.2rem,8vw,8.5rem);line-height:.86;letter-spacing:-.055em;margin:0}
.cta .btn{background:#fff;color:#111;border-color:#fff}

.site-footer{background:#111;color:#fff;padding:55px 0 34px}
.footer-grid{display:grid;grid-template-columns:1.2fr .8fr .8fr;gap:40px}
.footer-grid p,.footer-grid a{color:#b9b5ae}
.footer-bottom{border-top:1px solid #333;margin-top:44px;padding-top:24px;display:flex;justify-content:space-between;gap:20px;color:#777;font-size:.85rem}

.page-shell{padding:90px 0 130px}
.page-shell article{max-width:900px}
.page-shell h1{font-size:clamp(3.2rem,7vw,7rem);line-height:.92;letter-spacing:-.05em;margin:0 0 36px}
.entry-content{font-size:1.08rem}
.entry-content h2{font-size:2.4rem;letter-spacing:-.035em;margin-top:2em}
.entry-content a{text-decoration:underline;text-underline-offset:3px}

.contact-form{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:35px}
.contact-form .full{grid-column:1/-1}
.contact-form label{font-size:.76rem;text-transform:uppercase;letter-spacing:.1em;font-weight:700}
.contact-form input,.contact-form textarea,.contact-form select{width:100%;margin-top:8px;padding:16px;border:1px solid #bbb;background:#fff;border-radius:0}
.contact-form textarea{min-height:150px}

@media(max-width:980px){
  .nav{display:none;position:absolute;top:82px;left:0;right:0;background:var(--bg);padding:24px var(--pad);flex-direction:column;align-items:flex-start;border-bottom:1px solid var(--line)}
  .nav.open{display:flex}.menu-toggle{display:block}
  .hero-grid,.section-head,.case-feature,.cta .wrap{grid-template-columns:1fr}
  .hero{min-height:auto;padding-top:120px}
  .project-card,.project-card:nth-child(n){grid-column:span 6;min-height:480px}
  .services-grid{grid-template-columns:1fr 1fr}
  .proof{grid-template-columns:1fr 1fr}
  .proof-item:nth-child(2){border-right:0}
  .engage-grid{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:640px){
  .header-inner{height:70px}.nav{top:70px}
  .display{font-size:clamp(3rem,16vw,5.4rem)}
  .hero-side{padding-bottom:0}
  .project-card,.project-card:nth-child(n){grid-column:1/-1;min-height:440px}
  .services-grid,.proof,.footer-grid,.contact-form{grid-template-columns:1fr}
  .proof-item{border-right:0;border-bottom:1px solid var(--line)}
  .case-feature{display:block}.case-visual{min-height:420px}
  .footer-bottom{flex-direction:column}
}

/* theALMAgroup Brand Refresh */
:root{
  --bg:#faf9f6;
  --surface:#ffffff;
  --ink:#111111;
  --muted:#66625d;
  --line:#dedbd3;
  --accent:#fbb415;
  --accent-dark:#d99500;
}
.site-header{background:rgba(250,249,246,.96)}
.brand{display:flex;align-items:center}
.alma-default-logo{width:min(290px,43vw);height:auto}
.custom-logo{max-width:290px;height:auto}
.hero{background:radial-gradient(circle at 80% 74%,rgba(251,180,21,.16) 0 2px,transparent 3px 78px,rgba(251,180,21,.13) 79px 81px,transparent 82px 150px,rgba(251,180,21,.09) 151px 153px,transparent 154px),var(--bg)}
.hero-copy .display .accent-word{color:var(--accent-dark)}
.btn.accent,.cta{background:var(--accent);color:var(--ink);border-color:var(--accent)}
.btn.accent:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.cta .btn{background:var(--ink);color:#fff;border-color:var(--ink)}
.logo-strip{background:#f1efe9}
.statement{position:relative;overflow:hidden;background:#111}
.statement .h2 em{color:var(--accent)}
.ripple-art{position:absolute;right:-7vw;top:50%;width:min(50vw,720px);aspect-ratio:1;transform:translateY(-50%);opacity:.22}
.ripple-art span,.promo-ripple span{position:absolute;left:50%;top:50%;border:2px solid var(--accent);border-radius:50%;transform:translate(-50%,-50%)}
.ripple-art span:nth-child(1){width:20%;height:20%}.ripple-art span:nth-child(2){width:42%;height:42%}.ripple-art span:nth-child(3){width:66%;height:66%}.ripple-art span:nth-child(4){width:92%;height:92%}
.ripple-statement .wrap{position:relative;z-index:2}
.ripple-flow{display:flex;gap:16px;align-items:center;flex-wrap:wrap;margin-top:45px;text-transform:uppercase;letter-spacing:.12em;font-size:.8rem;font-weight:800}
.ripple-flow span{border:1px solid #555;padding:13px 17px}.ripple-flow b{color:var(--accent)}
.promo-division{background:var(--accent);padding:clamp(90px,11vw,160px) 0;color:var(--ink);overflow:hidden}
.promo-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:clamp(45px,7vw,110px);align-items:center}
.promo-copy .h2{max-width:800px}.promo-copy p{font-size:clamp(1.1rem,1.5vw,1.4rem);max-width:720px;margin:28px 0 34px}
.promo-copy .eyebrow{color:#5e4300}.promo-copy .btn.accent{background:var(--ink);color:#fff;border-color:var(--ink)}
.promo-ghost{border-color:rgba(17,17,17,.45);color:var(--ink)}
.promo-visual{position:relative;min-height:470px;display:grid;place-items:center}
.promo-ripple{position:absolute;inset:0}.promo-ripple span{border-color:rgba(17,17,17,.28)}
.promo-ripple span:nth-child(1){width:30%;height:30%}.promo-ripple span:nth-child(2){width:62%;height:62%}.promo-ripple span:nth-child(3){width:95%;height:95%}
.promo-label{position:relative;z-index:2;background:var(--ink);color:#fff;padding:38px;width:min(390px,82%);box-shadow:22px 22px 0 rgba(255,255,255,.42)}
.promo-label small,.promo-label em{display:block;color:#bbb}.promo-label strong{display:block;font-size:clamp(2rem,4vw,4.2rem);line-height:.88;letter-spacing:-.055em;margin:10px 0 15px}.promo-label em{font-style:normal;text-transform:uppercase;letter-spacing:.14em;font-size:.7rem}
.footer-logo-wrap{background:#fff;display:inline-block;padding:10px 14px}.footer-logo-wrap img{width:250px;height:auto}
.service .num,.engage-card .price{color:#8c6500}
@media(max-width:980px){.promo-grid{grid-template-columns:1fr}.promo-visual{min-height:400px}.ripple-art{right:-25vw;width:90vw}}
@media(max-width:640px){.alma-default-logo{width:220px}.promo-visual{min-height:320px}.promo-label{padding:28px}}

/* KCET flagship case study — v1.2 */
.kcet-case{background:#faf9f6}.kcet-hero{padding:clamp(110px,13vw,190px) 0 90px;background:#111;color:#fff;position:relative;overflow:hidden}.kcet-hero:after{content:"";position:absolute;width:50vw;height:50vw;right:-18vw;bottom:-34vw;border:2px solid var(--accent);border-radius:50%;box-shadow:0 0 0 70px rgba(251,180,21,.12),0 0 0 140px rgba(251,180,21,.07)}.kcet-hero .wrap{position:relative;z-index:2}.kcet-hero .eyebrow{color:var(--accent)}.kcet-hero h1{font-size:clamp(4rem,10vw,10rem);line-height:.82;letter-spacing:-.065em;margin:18px 0 38px;max-width:1200px}.kcet-hero h1 span{color:var(--accent)}.kcet-intro{font-size:clamp(1.2rem,1.7vw,1.6rem);max-width:820px;color:#d4d0c9}.kcet-stats{display:grid;grid-template-columns:repeat(3,1fr);max-width:900px;border-top:1px solid #444;margin-top:70px}.kcet-stats div{padding:28px 28px 0 0}.kcet-stats strong{font-size:clamp(2.8rem,5vw,5.5rem);line-height:1;display:block;color:var(--accent)}.kcet-stats span{display:block;color:#bbb;margin-top:8px}.kcet-brand,.kcet-video,.kcet-sid{padding:clamp(90px,11vw,160px) 0}.kcet-two{display:grid;grid-template-columns:1fr 1fr;gap:clamp(45px,8vw,120px);align-items:center}.kcet-two h2,.kcet-gallery-section h2,.kcet-ripple h2,.kcet-set-copy h2{font-size:clamp(3rem,6vw,7rem);line-height:.9;letter-spacing:-.055em;margin:14px 0 28px}.kcet-two p,.kcet-set-copy p{font-size:clamp(1.08rem,1.45vw,1.35rem);color:#504b45;max-width:650px}.logo-stage{background:#fff;min-height:520px;display:grid;place-items:center;padding:60px;box-shadow:0 20px 70px rgba(0,0,0,.07)}.logo-stage img{width:min(100%,620px)}.kcet-set{background:#e74a2d}.kcet-set-image{min-height:min(68vw,820px);background-size:cover;background-position:center}.kcet-set-copy{padding:70px var(--pad) 90px;width:min(100%,var(--max));margin:auto;color:#fff}.kcet-set-copy .eyebrow,.kcet-set-copy p{color:#fff}.kcet-set-copy p{opacity:.9}.kcet-ripple{background:var(--accent);padding:clamp(100px,12vw,170px) 0}.kcet-ripple .eyebrow{color:#654900}.kcet-flow{display:flex;gap:13px;align-items:center;flex-wrap:wrap;margin-top:50px;text-transform:uppercase;letter-spacing:.1em;font-size:.78rem;font-weight:800}.kcet-flow span{border:1px solid rgba(17,17,17,.5);padding:13px 16px}.kcet-gallery-section{padding:clamp(90px,11vw,160px) 0}.kcet-gallery{display:grid;grid-template-columns:repeat(2,1fr);gap:28px;margin-top:60px}.kcet-gallery figure{margin:0;background:#fff;padding:14px}.kcet-gallery figure.wide{grid-column:1/-1}.kcet-gallery img{width:100%;height:auto}.kcet-gallery figcaption{text-transform:uppercase;letter-spacing:.12em;font-size:.7rem;font-weight:700;color:#6b665f;padding:13px 4px 2px}.kcet-video{background:#efede7}.kcet-video video{width:100%;background:#111;box-shadow:0 25px 70px rgba(0,0,0,.15)}.kcet-sid{background:#fff}.kcet-sid img{width:100%;box-shadow:0 25px 70px rgba(0,0,0,.12)}.kcet-sid .btn{margin-top:22px}
@media(max-width:900px){.kcet-two{grid-template-columns:1fr}.kcet-stats{grid-template-columns:1fr 1fr}.kcet-gallery{grid-template-columns:1fr}.kcet-gallery figure.wide{grid-column:auto}.logo-stage{min-height:360px}.kcet-set-image{min-height:70vh}}
@media(max-width:560px){.kcet-stats{grid-template-columns:1fr}.kcet-hero h1{font-size:clamp(3.7rem,18vw,6rem)}.kcet-flow b{display:none}.kcet-flow span{width:100%;text-align:center}.kcet-gallery{gap:18px}}
/* KCET v2: award + learning tools */
.kcet-award{background:#111;color:#fff;padding:90px 0}.award-grid{display:grid;grid-template-columns:280px 1fr;gap:70px;align-items:center}.award-mark{width:250px;height:250px;border:1px solid rgba(255,255,255,.35);border-radius:50%;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;font-size:34px;font-weight:800;line-height:.9;letter-spacing:-1px}.award-mark:before{content:'✦';color:var(--alma-gold,#fdb515);font-size:38px;margin-bottom:12px}.award-mark span{font-size:19px;letter-spacing:4px;color:var(--alma-gold,#fdb515);margin-top:10px}.kcet-award h2{font-size:clamp(42px,5vw,76px);line-height:.98;margin:15px 0 25px}.kcet-award p{font-size:20px;line-height:1.65;max-width:820px;color:#ddd}.kcet-learning{padding:110px 0;background:#f7f4ed}.kcet-learning h2{font-size:clamp(46px,6vw,86px);line-height:.94;margin:14px 0 28px}.learning-lead{font-size:21px;line-height:1.65;max-width:900px}.learning-path{display:flex;align-items:center;justify-content:space-between;gap:12px;margin:55px 0 75px;padding:26px 0;border-top:1px solid #bbb;border-bottom:1px solid #bbb}.learning-path span{font-size:13px;line-height:1.4}.learning-path b{display:block;font-size:17px;color:#111;letter-spacing:1px}.learning-path i{font-style:normal;color:#e0a100;font-size:25px}.kit-feature{display:grid;grid-template-columns:1.15fr .85fr;gap:65px;align-items:center;margin-bottom:80px}.kit-feature img{width:100%;max-height:620px;object-fit:contain;background:#fff}.kit-feature h3{font-size:42px;line-height:1.05;margin:12px 0 20px}.kit-feature p{font-size:19px;line-height:1.6}.activity-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:38px 28px}.activity-grid figure{margin:0;background:#fff;box-shadow:0 16px 40px rgba(0,0,0,.08)}.activity-grid img{width:100%;display:block}.activity-grid figcaption{padding:20px 22px 24px;display:flex;justify-content:space-between;gap:18px;align-items:baseline}.activity-grid figcaption b{font-size:19px}.activity-grid figcaption span{font-size:13px;color:#666;text-align:right}.kcet-gallery img{background:#fff}
@media(max-width:800px){.award-grid,.kit-feature{grid-template-columns:1fr}.award-mark{width:190px;height:190px;font-size:27px}.learning-path{overflow-x:auto;justify-content:flex-start}.learning-path span{min-width:125px}.activity-grid{grid-template-columns:1fr}.activity-grid figcaption{display:block}.activity-grid figcaption span{display:block;text-align:left;margin-top:5px}}


/* Case study system — v1.4 */
.portfolio-case{background:#faf9f6}.case-hero{padding:clamp(115px,13vw,185px) 0 90px;position:relative;overflow:hidden}.case-hero h1{font-size:clamp(4rem,9.5vw,9.5rem);line-height:.84;letter-spacing:-.065em;margin:20px 0 38px;max-width:1250px}.case-hero h1 span{color:var(--accent)}.case-intro{font-size:clamp(1.18rem,1.65vw,1.55rem);max-width:900px;line-height:1.6}.scope-line{display:flex;gap:12px;flex-wrap:wrap;margin-top:50px}.scope-line span{border:1px solid currentColor;padding:10px 13px;text-transform:uppercase;letter-spacing:.11em;font-size:.67rem;font-weight:800}.sid-hero{background:#111;color:#fff}.sid-hero .case-intro{color:#ddd}.ece-hero{background:#0e6f91;color:#fff}.ece-hero h1 span{color:#ffd119}.ece-hero .eyebrow{color:#ffd119}.case-section,.case-band{padding:clamp(90px,11vw,155px) 0}.case-split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(45px,7vw,100px);align-items:center}.case-split.reverse{grid-template-columns:1fr 1fr}.case-split h2,.case-band h2,.case-section> .wrap>h2{font-size:clamp(3rem,5.5vw,6.5rem);line-height:.92;letter-spacing:-.05em;margin:15px 0 28px}.case-split p,.wide-lead{font-size:clamp(1.08rem,1.4vw,1.32rem);line-height:1.7;color:#504b45}.case-image{width:100%;height:auto}.shadow{box-shadow:0 25px 70px rgba(0,0,0,.13)}.logo-pad{background:#fff;padding:50px;box-shadow:0 20px 60px rgba(0,0,0,.06)}.dark-band{background:#111;color:#fff}.dark-band .wide-lead{color:#ddd}.light-band{background:#f1eee7}.media-pair{display:grid;grid-template-columns:1.35fr .65fr;gap:28px;margin-top:60px;align-items:center}.media-pair figure,.bilingual-grid figure,.web-grid figure,.ece-gallery figure{margin:0}.media-pair img,.bilingual-grid img,.web-grid img,.ece-gallery img{width:100%;height:auto;display:block}.media-pair figcaption,.bilingual-grid figcaption,.web-grid figcaption,.ece-gallery figcaption{padding:14px 4px;text-transform:uppercase;letter-spacing:.1em;font-size:.68rem;font-weight:800}.bilingual-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:30px;margin-top:65px}.bilingual-grid figure{background:#fff;box-shadow:0 15px 45px rgba(0,0,0,.08)}.bilingual-grid figcaption{padding:18px 20px;text-transform:none;letter-spacing:0;display:flex;justify-content:space-between;gap:20px}.bilingual-grid figcaption b{font-size:1rem}.bilingual-grid figcaption span{font-size:.78rem;color:#666}.sid-ripple{background:#fdb515}.sid-ripple h2,.ece-ripple h2{font-size:clamp(2.1rem,4.6vw,5rem);line-height:1.02}.sid-ripple p,.ece-ripple p{font-size:1.2rem;max-width:850px}.ece-123{background:#ef3c43;color:#fff}.ece-123 .wide-lead{color:#fff}.three-step{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(255,255,255,.35);margin-top:60px}.three-step>div{background:#ef3c43;padding:38px}.three-step b{display:grid;place-items:center;width:54px;height:54px;border-radius:50%;background:#fff;color:#ef3c43;font-size:1.6rem;margin-bottom:25px}.three-step h3{font-size:2rem;margin:0 0 15px}.three-step p{line-height:1.6}.case-quote{font-size:clamp(2rem,4vw,4.5rem);line-height:1.05;font-style:italic;border:0;margin:45px 0 0;padding:0;color:#0e6f91}.web-band{background:#0e6f91;color:#fff}.web-band .wide-lead{color:#fff}.web-grid{display:grid;grid-template-columns:1.2fr .8fr .8fr;gap:25px;margin-top:60px}.web-grid figure{background:#fff;color:#111;padding:10px}.ece-gallery{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:60px}.ece-gallery figure:first-child{grid-row:span 2}.ece-gallery figure{background:#fff;box-shadow:0 15px 45px rgba(0,0,0,.08);padding:12px}.ece-ripple{background:#ffd119}.ece-ripple .eyebrow{color:#654900}
@media(max-width:900px){.case-split,.case-split.reverse,.media-pair{grid-template-columns:1fr}.bilingual-grid,.web-grid,.ece-gallery{grid-template-columns:1fr}.three-step{grid-template-columns:1fr}.ece-gallery figure:first-child{grid-row:auto}.case-hero h1{font-size:clamp(3.6rem,15vw,6.5rem)}}


/* McDonald’s / VPE Communications case study — v1.5 */
.mcd-hero{background:#111;color:#fff}.mcd-hero h1 span{color:var(--accent)}.mcd-hero .case-intro{color:#ddd}.partner-note{margin-top:26px;padding-left:18px;border-left:3px solid var(--accent);max-width:800px;color:#d0cbc4;font-size:1rem}.mcd-intro-band{background:var(--accent);color:#111}.mcd-intro-band .wide-lead{color:#2b250f}.mcd-section-title{max-width:1050px}.mcd-magazine{background:#f1eee7}.magazine-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:30px;margin-top:60px;align-items:start}.magazine-cover{background:#fff;padding:12px;box-shadow:0 20px 60px rgba(0,0,0,.12)}.magazine-spreads{display:grid;grid-template-columns:1fr 1fr;gap:22px}.magazine-spreads figure,.hacer-grid figure{margin:0;background:#fff;padding:10px;box-shadow:0 14px 38px rgba(0,0,0,.08)}.magazine-spreads figcaption,.hacer-grid figcaption{padding:12px 4px 4px;font-size:.72rem;text-transform:uppercase;letter-spacing:.09em;font-weight:800}.hacer-band{background:#cf102d;color:#fff}.hacer-band .wide-lead{color:#fff}.hacer-stat{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:rgba(255,255,255,.35);max-width:720px;margin-top:55px}.hacer-stat div{background:#cf102d;padding:30px}.hacer-stat strong{display:block;font-size:clamp(2.6rem,5vw,5rem);line-height:1}.hacer-stat span{display:block;margin-top:8px}.hacer-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:26px;margin-top:60px}.hacer-grid figure.wide{grid-column:1/-1}.mcd-ripple{background:#111;color:#fff}.mcd-ripple h2{font-size:clamp(2.4rem,5vw,5.8rem);line-height:.95}.mcd-ripple h2 span{color:var(--accent)}.mcd-ripple p{color:#ccc;font-size:1.2rem;max-width:850px}.agency-trust{background:#fff}.agency-trust blockquote{font-size:clamp(2.4rem,5vw,5.8rem);line-height:.95;letter-spacing:-.045em;margin:0;max-width:1100px}.agency-trust blockquote em{font-style:normal;color:#8a6900}
@media(max-width:900px){.magazine-grid{grid-template-columns:1fr}.magazine-spreads,.hacer-grid{grid-template-columns:1fr}.hacer-grid figure.wide{grid-column:auto}.hacer-stat{grid-template-columns:1fr}}


/* McDonald’s hero contrast fix — v1.6.1 */
main.mcd-case .case-hero.mcd-hero{background:#111111!important;color:#ffffff!important}
main.mcd-case .mcd-hero .eyebrow{color:#fbb415!important}
main.mcd-case .mcd-hero h1{color:#ffffff!important}
main.mcd-case .mcd-hero h1 span{color:#fbb415!important}
main.mcd-case .mcd-hero .case-intro{color:#f0ede7!important}
main.mcd-case .mcd-hero .partner-note{color:#ded9d1!important;border-left-color:#fbb415!important}
main.mcd-case .mcd-hero .scope-line span{color:#ffffff!important;border-color:rgba(255,255,255,.65)!important}

/* McFamilia static bilingual editorial presentation — v1.7 */
.mcfamilia-pages-block{margin-top:70px}.mcfamilia-edition-heading{max-width:950px;margin-bottom:55px}.mcfamilia-edition-heading h3{font-size:clamp(2.7rem,5.2vw,5.6rem);line-height:.92;letter-spacing:-.05em;margin:12px 0 22px}.mcfamilia-edition-heading p{font-size:1.1rem;line-height:1.7;color:#5b5650;max-width:820px}.mcfamilia-edition-label{display:flex;justify-content:space-between;align-items:end;border-bottom:2px solid #111;padding-bottom:14px;margin:48px 0 24px}.mcfamilia-edition-label span{font-size:clamp(1.7rem,3vw,3rem);font-weight:800;letter-spacing:-.03em}.mcfamilia-edition-label small{text-transform:uppercase;letter-spacing:.13em;font-size:.7rem;font-weight:800;color:#777}.mcfamilia-edition-label.spanish-label{margin-top:90px;border-color:var(--accent)}.mcfamilia-edition-label.spanish-label span{color:#b51d16}.mcfamilia-static-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.mcfamilia-static-grid figure{margin:0;background:#fff;padding:10px;box-shadow:0 16px 45px rgba(0,0,0,.09);transition:transform .2s ease}.mcfamilia-static-grid figure:hover{transform:translateY(-4px)}.mcfamilia-static-grid img{width:100%;height:auto;display:block}.spanish-pages{background:#fff5ec;padding:28px;margin-inline:-28px}.site-footer{padding-top:44px}.footer-brand-panel{margin-bottom:48px}.footer-brand-frame{border:1px solid rgba(255,255,255,.7);min-height:220px;display:grid;place-items:center;padding:38px}.footer-brand-frame img{width:min(580px,82vw);height:auto}.footer-grid{border-top:1px solid rgba(255,255,255,.18);padding-top:42px}.footer-logo-wrap{display:none}
@media(max-width:900px){.mcfamilia-static-grid{grid-template-columns:repeat(2,1fr)}.spanish-pages{margin-inline:0;padding:20px}.footer-brand-frame{min-height:170px}}
@media(max-width:560px){.mcfamilia-static-grid{grid-template-columns:1fr}.mcfamilia-edition-label{align-items:flex-start;flex-direction:column;gap:6px}.footer-brand-frame{min-height:135px;padding:24px}}

/* Contact / lead generation — v1.8 */
.contact-page{background:#faf9f6}.contact-hero{background:#111;color:#fff;min-height:680px;display:flex;align-items:flex-end;padding:clamp(125px,14vw,190px) 0 clamp(75px,9vw,120px);position:relative;overflow:hidden}.contact-hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:clamp(45px,8vw,125px);align-items:end;position:relative;z-index:2}.contact-hero .eyebrow{color:var(--accent)}.contact-hero h1{font-size:clamp(4.2rem,10vw,10.5rem);line-height:.82;letter-spacing:-.065em;margin:18px 0 0}.contact-hero h1 span{color:var(--accent)}.contact-hero-copy{padding-bottom:10px}.contact-hero-copy>p{font-size:clamp(1.15rem,1.7vw,1.55rem);line-height:1.6;color:#e4e0d9;margin:0 0 38px}.contact-direct{display:flex;flex-direction:column;gap:8px;border-top:1px solid #3b3b3b;padding-top:25px}.contact-direct a,.contact-direct span{color:#fff;font-weight:700;font-size:1rem}.contact-direct a:hover{color:var(--accent)}.contact-ripples{position:absolute;right:-180px;top:50%;width:700px;height:700px;transform:translateY(-50%);opacity:.12}.contact-ripples span{position:absolute;border:2px solid var(--accent);border-radius:50%;inset:50%;transform:translate(-50%,-50%)}.contact-ripples span:nth-child(1){width:180px;height:180px}.contact-ripples span:nth-child(2){width:330px;height:330px}.contact-ripples span:nth-child(3){width:500px;height:500px}.contact-ripples span:nth-child(4){width:680px;height:680px}
.contact-needs{padding:clamp(85px,10vw,145px) 0}.contact-section-head{display:grid;grid-template-columns:.38fr 1fr;gap:45px;align-items:start;margin-bottom:65px}.contact-section-head h2{font-size:clamp(2.8rem,5.3vw,5.8rem);line-height:.94;letter-spacing:-.05em;margin:0}.contact-services{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.contact-services>div{padding:32px 28px 38px;border-right:1px solid var(--line)}.contact-services>div:last-child{border-right:0}.contact-services b{display:block;color:var(--accent-dark);font-size:.75rem;letter-spacing:.12em}.contact-services h3{font-size:1.55rem;line-height:1.08;letter-spacing:-.03em;margin:28px 0 14px}.contact-services p{color:#66615b;margin:0}
.contact-form-section{background:#ece8df;padding:clamp(90px,11vw,155px) 0}.contact-form-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(50px,8vw,120px);align-items:start}.contact-form-intro{position:sticky;top:125px}.contact-form-intro h2{font-size:clamp(3rem,5.3vw,5.7rem);line-height:.94;letter-spacing:-.05em;margin:15px 0 25px}.contact-form-intro>p{font-size:1.2rem;color:#5c5750;max-width:560px}.contact-promise{border-top:1px solid #c8c1b6;margin-top:45px;padding-top:25px;display:grid;gap:6px;max-width:520px}.contact-promise strong{font-size:1.15rem}.contact-promise span{color:#66615b}.contact-form-card{background:#fff;padding:clamp(28px,4vw,55px);box-shadow:0 20px 65px rgba(0,0,0,.07)}.alma-lead-form{margin-top:0}.alma-lead-form p{margin:0}.alma-lead-form label{display:block;color:#23211f}.alma-lead-form label>span{color:#b77900}.alma-lead-form input,.alma-lead-form textarea,.alma-lead-form select{border:0;border-bottom:1px solid #aaa59d;background:#faf9f6;padding:17px 14px;outline:none;transition:border-color .2s,box-shadow .2s}.alma-lead-form input:focus,.alma-lead-form textarea:focus,.alma-lead-form select:focus{border-color:var(--accent-dark);box-shadow:inset 0 -2px 0 var(--accent-dark)}.alma-lead-form textarea{min-height:190px;resize:vertical}.form-submit-row{display:flex;align-items:center;gap:20px;flex-wrap:wrap;margin-top:10px!important}.form-submit-row small{color:#77716a}.contact-notice{padding:18px 20px;margin:0 0 28px;border-left:4px solid}.contact-notice.success{background:#f1f7ed;border-color:#557d37}.contact-notice.error{background:#fff0ee;border-color:#a8382c}.alma-honeypot{position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;overflow:hidden!important}
.contact-gbd{background:#111;color:#fff;padding:clamp(80px,9vw,125px) 0}.contact-gbd-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(45px,8vw,120px);align-items:end}.contact-gbd .eyebrow{color:var(--accent)}.contact-gbd h2{font-size:clamp(3rem,5.8vw,6.2rem);line-height:.92;letter-spacing:-.05em;margin:14px 0 0}.contact-gbd p{font-size:1.2rem;line-height:1.65;color:#d6d2ca;margin:0 0 28px;max-width:650px}
@media(max-width:980px){.contact-hero-grid,.contact-form-layout,.contact-gbd-grid,.contact-section-head{grid-template-columns:1fr}.contact-hero{min-height:auto}.contact-services{grid-template-columns:1fr 1fr}.contact-services>div:nth-child(2){border-right:0}.contact-services>div:nth-child(-n+2){border-bottom:1px solid var(--line)}.contact-form-intro{position:static}.contact-ripples{right:-380px}}
@media(max-width:640px){.contact-hero h1{font-size:clamp(4rem,19vw,6.8rem)}.contact-services{grid-template-columns:1fr}.contact-services>div{border-right:0!important;border-bottom:1px solid var(--line)}.contact-services>div:last-child{border-bottom:0}.contact-form-card{padding:28px 20px}.form-submit-row{align-items:flex-start;flex-direction:column}.contact-gbd .btn{width:100%}}