Case Study

Black Label Home — Furnishings Creative

Black Label Home lookbook cover featuring custom upholstered furniture

Home furnishings · Product storytelling · Photo-shoot production

Craftsmanship, presented with a clear point of view.

For Black Label Home, theALMAgroup created lookbooks, product specification pages, and trade-sales collateral for a custom upholstered furniture collection. The work brought brand presentation and practical product information together for designers, showrooms, and retailers.

Our engagement also included photo-shoot production, connecting the collection’s visual story with the materials used to present and sell it.

Creative scope

Lookbook design and production · Product specifications · Trade-sales materials · Photo-shoot production

Black Label Home lookbook cover featuring a custom upholstered sectional in a residential interior
Lookbook cover — design and production.
Black Label Home lookbook spread with brand copy and upholstered furniture imagery
Collection storytelling — imagery, brand communications, and product presentation.

Original lookbook credit: Etch Design Group, Austin, Texas.

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