TURNING A CAREER PATH
INTO A BRAND.
Working in partnership with VPE Communications, with LAUSD serving as a facilitator of the Early Care and Education initiative, theALMAgroup developed the program branding, promotional communications, information design and website experience designed to make ECE career opportunities understandable, accessible and engaging.
A program students could recognize—and see themselves in.
The ECE identity created a friendly, energetic visual system for a workforce-development initiative centered on early care and education. The brand carried across recruitment, partner communications, career guidance and digital experiences.
INFORM.
ENGAGE.
INVOLVE.
theALMAgroup turned a complicated recruitment and career-development program into a clear three-step journey: introduce students to ECE, connect them with real-world experiences, then move interested students toward counseling, coursework and career preparation.
INFORM
Introduce the program and the role ECE providers play in children's growth and development.
ENGAGE
Connect students to field trips, college child-development programs, job shadowing and hands-on experiences.
INVOLVE
Provide career and college counseling and connect students with child-development coursework and credit.
Make a complex career pathway feel possible.
The career roadmap translated coursework, degrees, job possibilities and salary ranges into a visual journey. Instead of presenting students with institutional complexity, the communication gave them a route they could follow.
Your path, their future.
A website built around the journey.
theALMAgroup planned and developed a multi-section website and content-management architecture covering the ECE program, career pathways, training, resources and participating organizations. The digital system was designed to make program information maintainable while giving each participating organization a place within the larger experience.
One brand. Multiple recruitment touchpoints.
AWARENESS → INTEREST → EDUCATION → TRAINING → CAREER → COMMUNITY
A student understands the opportunity. That student gains education and training. A career begins. Children and families benefit. The communication has moved far beyond the first touchpoint.